What is the value proposition of purchasing expensive pieces of art?
Is it in the amount of time one can stay looking at it without loosing interest -- is it the cleverness -- or is it aesthetic appeal?
Is it for investment purposes? If so, is there risk?
These questions are only relevant to the extent that a buyer is willing to entertain them...! This is why fashion houses advertise. This is also why grocery stores have got various magazines, chewing gum and pop cans at the super market checkout.
Clever marketers of non-essential goods know that while things like customer service, brand identity, price and perceived relationships between consumer and brand are important, what is most essential is found at a much more primal level.
My point: 30 years ago the only businesses who could charge big bucks for their products were big, established brand name companies. The same went for art/ artists (and often deceased...).
Today SMB is competing fiercely (and often beating) large enterprise, for the same reason that lesser known _ or "out" artists _ can also attract the big bucks.
Till next time !
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